Search Results

Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship.

• Authors : Wang, Tao¹

• Source: Social Behavior & Personality: an international journal. Dec2023, Vol. 51 Issue 12, p1-8. 8p.

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An Empirical Analysis of the Impact of Brand Story Themes on Brand Attitude in the Context of B2C E-Commerce Platforms for Organic Agricultural Products.

• Authors : Zhang, Jing¹ (AUTHOR) ; Liu, Ziyang¹ (AUTHOR)

Subjects: *CONSUMER attitudes; *BUSINESS to consumer transactions; *FARM produce

• Source: Sustainability (2071-1050). Dec2023, Vol. 15 Issue 24, p16679. 16p.

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Distilling Authenticity: Materiality and Narratives in Canadian Distilleries' Authenticity Work.

• Authors : Voronov, Maxim (AUTHOR); Foster, William M. (AUTHOR); Patriotta, Gerardo (AUTHOR)

Subjects: DISTILLING industries; AUTHENTICITY (Philosophy); CONSUMER attitudesCANADA

• Source: Academy of Management Journal. Oct2023, Vol. 66 Issue 5, p1438-1468. 31p. 7 Charts.

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The Brand: How the Definite Article 'The' Affects Brand Names.

Subjects: *BRAND name products; *BRANDING (Marketing); *CONSUMER attitudes

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p348-351. 4p.

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Toward a Sustainability Brand Model: An Integrative Review.

• Authors : Winit, Warat¹ (AUTHOR); Kantabutra, Saranya¹ (AUTHOR); Kantabutra, Sooksan² (AUTHOR)

Subjects: *SUSTAINABILITY; *BUSINESS planning; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Mar2023, Vol. 15 Issue 6, p5212. 25p.

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Should Your Slogan Be Likable or Memorable? It Probably Can’t Be Both.

Subjects: *BRANDING (Marketing); *SLOGANS; *CONSUMER attitudes

• Source: Harvard Business Review. Jan/Feb2024, Vol. 102 Issue 1, p24-26. 2p.

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Research on the Influencing Mechanism of the Effect of Brands' Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands.

• Authors : Zhang, Yiling¹ (AUTHOR) ; Zhou, Ying² (AUTHOR); Liu, Yangyang³ (AUTHOR)

Subjects: *SUSTAINABLE consumption; *CONSUMER behavior; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Feb2023, Vol. 15 Issue 3, p2351. 16p.

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Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

• Authors : Philipp-Muller, Aviva (AUTHOR) ; Costello, John P (AUTHOR); Reczek, Rebecca Walker (AUTHOR)

Subjects: *PUBLIC opinion on science; *SCIENCE & society; *CONSUMER attitudes

• Source: Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p721-740. 20p. 2 Diagrams, 5 Graphs.

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Framework of Brand Contestation: Toward Brand Antifragility.

• Authors : Dietrich, Daniel (AUTHOR) ; Russell, Cristel Antonia (AUTHOR)

Subjects: *CONTESTABLE markets theory; *BRANDING (Marketing); *CONSUMER attitudes

• Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p682-708. 27p. 3 Diagrams, 2 Charts.

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Understanding Student Choice from an Innovative Knowledge-based Student Profiling Perspective: An Application of Branding Theory.

• Authors : Xu, Jing¹ (AUTHOR) ; Tavitiyaman, Pimtong¹ (AUTHOR)

Subjects: *STUDENT attitudes; *BRANDING (Marketing); *CONSUMER attitudesHONG Kong (China)

• Source: Journal of Quality Assurance in Hospitality & Tourism. 2022, Vol. 23 Issue 5, p1325-1349. 25p.

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